Is your business or career still relevant?
Tim Connor
100,000’s of thousands of
businesses have failed this year. Millions of people are struggling with career
decisions/changes and often remain stuck causing economic chaos for them now
and in the future. Next year these numbers will likely be the same or become even
higher and why?
Simple – they are no longer
relevant – to their customers or the marketplace.
Why does a restaurant chain
fail while others survive? Why does
Borders fail while Amazon flourishes? Why do country clubs fail while others
prosper? Why does any organization in any industry fail while others in the
same industry and same market prosper? I will guarantee that you personally
know someone or some business that has failed in the past 12 months and why did
they fail? At the risk of being redundant – relevance.
Let me repeat – it’s
primarily that they have lost relevance.
So what is relevance and why do so many organizations lose it?
Relevance – being connected: having some
sensible or logical connection with something else such as a matter being
discussed or investigated. Having social
significance: having some bearing on or importance for real-world issues,
present-day events, or the current state of society or business.
Now my definition – the ability to bring real world
experience, reality and perceptions into decisions, actions, activities and
behavior that maintain a connection between your business’s products and
services and buyer needs, wants and trends and the direction of market,
technology and social influences.
There are nine aspects to consider when it comes to
this issue of relevance. Yes, there are several others but I believe that all
of the others are just sub texts of the following items. (They are not in any
special order of importance – you can decide if any particular item is getting
in the way of your ability to keep your business or career relevant.)
Timing – The light bulb has changed. Fax machines
are losing their importance. Cars no longer have bumpers. Landlines are
becoming extinct when it comes to the primary way people communicate. Think
these changes have slowed or stopped? Think again. In the next five years at the outside nothing
will look anything like it does today.
Change is happening faster today than at any time in history. And the
pace of change is increasing. If you are
not ahead of the curve – you are behind it.
Ego – Ego insists that a person’s views, attitudes,
beliefs and mindsets are right. A
person’s ego often gets in the way of their ability to see reality as this ego
filter prevents any new or creative ideas from getting through it giving the
person the ability to see what is rather than what they believe is. I could go on for pages listing the number of
organizations that have failed in the past five years simply because the person
or people leading it could not get their egos out of the way.
Emotional maturity – Emotional maturity is the
ability to see past personal conditioning influences and prejudices and accept
that the world and all its circumstances are not that way you hope it is or
will be. It is the willingness to change
views, opinions, attitudes that no longer serve your best interests.
Creativity – Every employee can bring creative ideas
and solutions to current challenges and issues.
However many employees keep these to themselves for fear of potential criticism
or invalidation. There are always
creative solutions to any problem, but if you are unwilling to consider or
embrace new or unique approaches you will tend to stay stuck in the past and strategies
that are no longer effective or productive.
The ability to embrace change – The only thing that
is not changing in the world today is that change will be with us every minute
of every day moving forward. All change
impacts each of us in some way either directly or indirectly. Think of a business that failed that you used
to frequent. Think of a website that you
used to rely on that is no longer available.
Think of a “favorite” anything that no longer exists. Is change good or bad? It depends on how you evaluate it, respond to
it and re-invent yourself as a result of it.
Arrogance – Arrogance is a close cousin of ego. It is a mindset that you are superior or
smarter than others regardless of the topic or situation. It has been my experience that a major
contributor of all business failures is arrogance. It is grounded in inappropriate superiority,
control, ignorance or dominance.
Knowledge – Knowledge is different than
information. The internet is flooded
with more new information every minute of every day than any human can ever
possibly keep up with even if they lived a million years. Information is a tool but the problem is that
all information can be prejudiced in some way.
Add to this that when information becomes available to us we can either
tune it out or embrace it. Knowledge is taking relevant information and
deciding how it will impact your career, business, relationships or life. Knowledge development requires introspection
and consideration and not just assumptions and quick responses that may often
be wrong or inappropriate. If you make important decisions with information
only and not knowledge you will tend to make poor decisions.
Connection – There are many ways to keep your
connections alive and well today.
Consider all of the social media opportunities and websites not to
mention the tremendous use of texting today and the thousands of available
Apps. For years prior to the onslaught
of technology people talked to each other, sat around dinner tables and shared
feelings and met in person to communicate fears, dreams and plans. I am not against technology as it can be a
very powerful tool to keep in touch with your customers, employees and family
members but I would caution you if you are relying too heavily on this trend
and losing the human touch – beware. When
was the last time you asked a customer in person and not with an email or
survey their impression of your product or service? Do you spend routine time the field with a
salesperson or employee? When was the
last time you had a “real” conversation with your spouse or one of your kids?
Mindsets - A mindset is a personal way of seeing and
interpreting outside circumstances, people and situations. When your prejudices remain stuck regardless
of current reality and these mindsets prevent you from making better and more
appropriate decisions you are setting yourself or your business up for
potential failure.
I’ll leave
you with a thought and a question.
Any organization or individual, if they are to stay
the test of time must remain relevant to
it’s customers, prospects, market and
stay connected to evolving trends.
Are you willing to seriously consider the issue of
relevance and any or all of the above items?
No comments:
Post a Comment